Search Engine Optimisation (SEO) techniques are used to improve website ranking on search engine organically. Through this improvement, your website will display more often when searching for specific keywords; this gives your website more visibility and hence generate more traffic that can be translated to sales.
SEO techniques involve optimising the website, adding keywords to the content and titles, meta tags, content, and meta description. Frequently updating the website & increase website loading speed on desktop and mobile devices also help in better search results.
The different SEO techniques
- On-page optimisation
- Off-page optimisation